Bobst Group has announced that it is expanding its distribution capabilities by establishing its own sales and services organisation in Turkey.
Turkey is a growing market in which the BOBST brand is strengthening its local footprint to better serve its customers with the broader portfolio of machines. Expansion into new countries and geographies is consistent with BOBST’s plan to continually broaden its sales and services capabilities with the objective of achieving extended geographic presence. With this new subsidiary, Bobst Group will be present in 24 countries through own subsidiaries.
Jean-Pascal Bobst, CEO of Bobst Group, commented: “Turkey is a strong market at the crossroads of Europe and Asia, with positive growth prospects. This new subsidiary gives BOBST a strong platform to serve its customers in the region and is in line with its strategy to expand in fast growing markets across the globe. We are confident in the long term outlook for Turkey’s packaging market”.
Bobst Group has appointed Ibrahim Caglar as managing director of its Turkish subsidiary, a seasoned professional in the packaging industry, who said: “I’m very excited to be leading this new BOBST subsidiary. The Turkish economy is characterised by a fast growing entrepreneurial middle class, but we still spend far less on packaging per capita than other European markets.
“Thanks to BOBST’s strong market position and unparalleled portfolio of solutions for the packaging industry, we are well placed to increase our share of an expanding market.”