Packaging that is green in more ways than one

Soaper Duper is a new beauty brand on the block that was launched in Liberty London at the end of 2016, and has now rolled out into Tesco stores nationwide. 

These distinctive bottles are a quirky custom bubble shape and are provided by M&H Plastics based on the design of B&B Studio. They use 100 per cent recycled PCR HDPE material, making them green in both colour and execution.

Furthermore, with a brief to produce striking, punchy and unusual shaped labels for the range, Soaper Duper turned to experts Royston Labels to ensure colours were vibrant on a transparent film label. A clear substrate was used on the bubble shaped bottles with a combination flexo and silkscreen process with a matt finish. A peel and read label format was used on the reverse of the bottles, providing additional consumer information.

Katie Neiman from Foam & Substance commented, “M&H and Royston have worked together to provide a pack that is both eye-catching and functional. We are delighted with how our unique bottles have turned out and are sure our customers will love them too!”