Qualvis helps BEAR launch new Claws range of kids snacks

Leading print and packaging business, Qualvis, has created a new range of packs for healthy snacking brand, BEAR. The packs, which are the latest addition to BEAR’s product line-up, are known as BEAR Claws – a range of fruit and vegetable combinations.

Intended for children 4-9 years of age, Claws are designed to entertain youngsters, and engage them with their food. With graphics that were created by B&B studios to complement Qualvis’ carton design, every pack of Claws includes a variety of monster body shapes based on four very different characters, including eyes, tails, horns and spikes – so that kids can build their own monsters.

The boxes also include reversed panel orientations to accommodate feature monster feet with ‘funky toes’ that protrude. From a SRP perspective, the addition of stand-out feet make it look like they’re sitting on the shelf, attracting children whilst out shopping with their parents.

As an important supply chain consideration, the feet have been designed to back fold flat so the packs can be packed into an outer without damage. In addition, the packs can be filled using a high-speed automated packing line, ensuring that the design does not compromise the commercial aspect of the range.

The packaging is manufactured using FSC accredited material, reverse printed for a natural feel using low migration inks and varnishes.

Qualvis’s technical director, Richard Pacey, said: “This project was a lot of fun to work on and we are delighted with the result. The funky design creates maximum consumer engagement and end-user interaction, whilst being fully optimised for packaging supply chain efficiency.”

Qualvis Print & Packaging is exhibiting at Packaging Innovations on February 24-25 on Stand L48.