Specialist label maker, Royston Labels, is set to reveal the results of a brand makeover at Packaging Innovations at the NEC, starting tomorrow.
Looking to broaden its reach, particularly in the premium drinks market, the company has adopted a more luxurious identity, stripping its brand back to just ‘Royston’ from Royston Labels and adding an authoritative strapline – The Label Experts. The new look will be rolled out across all marketing collateral over the coming months, including a new website.
The makeover, handled by London design agency, Nude Brand Creation, focusses on a new foiled monogram for Royston in the form of a translucent silver and unfurling ‘R’, conjuring up a roll of labels or a flow of ribbon. The monogram’s craftsmanship and attention to detail illustrate Royston’s values, whilst a hand drawn font for the visual identity reinforces the premium nature of the company’s services.
Royston’s managing director, Paul Clayton, said: “The redesign helps to communicate our bespoke label services and should resonate with key markets, enabling us to cut through to new audiences. It reflects the passion and craftsmanship that we take pride in at Royston, in a much more effective way.”
In producing award-winning premium packaging that delivers on-shelf standout, Royston supplies labels to a wide range of packaging types across multiple industry sectors, including pharmaceutical, cosmetic and personal care and beers, wines and spirits. With over 30 years industry experience, the company’s extensive range of capabilities is underpinned by placing reliability and excellent customer service at the forefront of its offering.
Royston will be exhibiting on stand E31 at Packaging Innovations.