Uflex transforms the Packaging for Rasna Fruit Powder Concentrate

One of India’s largest manufacturers and exporters of beverages – Rasna International wanted an absolutely alluring packaging for its fruit powder concentrate. With this straight-forward brief, Rasna tasked Uflex – a company with whom it has had an association for over two decades, to come up with a unique packaging solution

What Uflex in turn came up with is all set to take the brand to the next level of customer delight. An all new spouted profile stand-up pouch with side handle carrying Rasna Fruit Powder concentrate has pleasantly stirred up the retail shelves not only in India but overseas as well.

Explaining about the metamorphosed packaging, Mr. Arun Anand, Executive Vice President Marketing at Uflex Packaging says: “Fruit powder concentrate is extremely hygroscopic. The powder has to be immaculately protected from moisture. Rasna wanted something very unique, enunciating strong customer pull at the point-of-sale (POS).

We created a four tier profiled packaging structure comprising Polyester/ Aluminium Foil / Polyester / Polyethylene. While the foil imparts perfect barrier to water vapour and oxygen, we have incorporated two layers of polyester in the structure to lend sturdiness to the pouch carrying 750g of powder concentrate ensuring that the side handle does not snap while holding the pack.

In this hourglass shaped profile pack, the handle has been provided with the help of a high precision tool on our sophisticated pouch making machine. This handle is formed inline and is pretty much a part of the overall torso of the pouch, making this packaging quite unique.