“We wanted to bring consumers a product that visually transcends the everyday. The drink gets its flavour from the rose petals, which are also displayed in a striking way on the bottle and packaging,” said Kimmo Koivikko of Lasso Drinks, which produced the drink.
“The packaging is open on both the front and the back, forming a frame around the bottle. This also minimises the amount of material needed for the packaging. The product story was printed on the packaging in Finnish and English,” said Ilkka Harju, packaging services director, EMEA and APAC, at Metsä Board.
The packaging was produced by Orapac. Its microflute structure has MetsäBoard Pro FBB Bright folding boxboard on its surface. The reverse liner and fluting are MetsäBoard Natural WKL Bright white kraftliner. After use, the packaging is easy to recycle in the paperboard collection.
