Avery Dennison Rapid-Roll opens tea industry to narrow web converters

Avery DennisonWith the rising global demand for tea and the launch of more specialist teas, producers are looking for converters who are able to provide unique packaging solutions that preserve the flavour of their teas and enable their brand to stand out. Avery Dennison is helping narrow-web label converters access this important new market with a flexible packaging portfolio of short-run, quick turnaround non-adhesive paper and films.

Single-serve tea portions are a notable packaging trend, reflecting demand from restaurants and bars and consumption of flavoured and private label teas. The Rapid Roll portfolio allows converters to offer new packaging solutions as a viable alternative to larger-scale wide-web productions.

“We are seeing an increasing demand for lower quantities and faster deliveries of tea products and this is an arena where narrow-web converters perform best,” comments segment leader Rapid-Roll  Ralph Olthoff. “Our Rapid-Roll portfolio is designed to give converters quick access to the minimum order quantities they need without having to maintain high stock level and includes the entire range of barrier properties needed for different flexible packaging applications as well as offering exceptional print qualities.”

Individual tea bags – often called ‘envelopes’ – have to deliver more than visual appeal. Tea is a sensitive product that needs to be protected from moisture, oxygen and UV. The perfect tea envelope is one that entices the consumer and keeps the contents fresh.

Rapid-Roll flexible packaging options range from a simple paper construction to constructions with a layer of aluminium, metalised PET or PP. All materials are printable in rotogravure, letterpress, UV Flexo, UV Offset and digital.