Building consumer loyalty with DataLase

Chuck Pemble is a speaker at next month’s Digital Print for Packaging (DPP) US 2017 event in Atlanta, Georgia. The conference, organised by Smithers Pira, runs from June 7-8, 2017.

“I believe packaging is a fully interactive tool of consumer engagement,” said Pemble. “From the basic premise of protecting and preserving goods, packaging now provides additional useful and valued services, allowing brands to integrate themselves further into consumers lives.”

On June 7 at 1.30pm, Pemble will outline DataLase’s vision for inline digital print for packaging and explain its partnership with HAVI – a packaging and supply chain management company – which will develop on-demand point-of-sale printing solutions for the food services sector. This will enable brands and retailers to increase interaction and engagement with consumers through customised and personalised packaging.

“Our collaborative solution will allow brand owners to elaborate on their ‘moment of truth’ with the consumer by making traditional large-scale marketing campaigns more personalised. This will keep the consumer engaged and connected with brands, and encourage repeat business and impulse buying behaviour,” commented Pemble.

The DataLase inline digital printing solution complements this approach with its adoption of real-time marketing, which is placed on products or packs at the point of fill or use. High quality graphics, logos and variable data for targeted marketing is lasered on to a pre-printed or flood coated package.

DataLase works with a selection of strategic partners across inks and coatings, substrates and laser manufacturers to deliver its cost-effective solutions for inline digital printing for products and packaging.