Carreiro appointed MD of Sumitomo (SHI) Demag Brazil
Michel Carreiro has been confirmed as the new managing director of Sumitomo (SHI) Demag do Brazil (SDBR). He succeeds Christoph Rieker, who recently departed having led the company for many years.
Responsible for the sale of Sumitomo (SHI) Demag machines in Brazil and South America – in particular Argentina, Chile, Peru and Colombia – Carreiro is also charged with managing the region’s entire customer service strategy, including the supply of spare parts.
“I will continue to develop our sales and market strategy in this region and motivate our team accordingly in order to achieve the strong synergies and reach our common goals,” said Mr Carreiro. 
Strengthening the SDBR team, expanding domestic market penetration and growing the company’s share in defined strategic segments are Carreiro’s principal ambitions. The market expert is also focused on strengthening customer service, advancing the consulting practice and promoting the critical role played by the global company’s newest application technology.
Citing his appointment as the biggest challenge of his professional career to-date, Mr Carreiro commented: “To lead such a successful company like Sumitomo (SHI) Demag is a great honour. Given our high-end product range – particularly our state-of-the-art all-electric machines – future prospects in the Brazil market already look promising. I am really proud to work with such pioneers in energy reducing technology which doesn’t compromise on the high level of precision, quality and productivity.”
For 16 years, Mr Carreiro worked as a mechanical sales engineer at a local injection moulding manufacturer and as an application specialist for a global group. Both roles involved closely supporting customers to develop the best technical and commercial solutions for their plant. Since 2013, Mr Carreiro has held a responsible sales position, providing provide a solid foundation and extensive knowledge in automation and application technology.