Croxsons provide glass expertise for OTO’s CBD star product
Packaging firm, Croxsons, has crafted two special 5ml dropper bottles for wellbeing brand OTO’s Christmas CBD Stars launch. Specialists in curated CBD products and experiences, the festive CBD Sleep Drops and CBD Power Drops are designed to keep Christmas calm.
The primary packaging was created by Croxsons’ home & beauty division, in conjunction with Clarity Print and Packaging Consultancy (CPPC).
Since its launch in September 2019, OTO has grown rapidly, positioning itself as a leader in luxury lifestyle and CBD at home and abroad. OTO is available at over 400 premium physical and online locations worldwide across luxury retail and hospitality.
Working closely with CPPC to select the right packaging partner for this project, OTO identified Croxsons as an ideal fit as they are renowned for developing stand-out primary packaging solutions. Following a detailed brief, Croxsons produced both glass dropper bottles, sprayed in white and black with a UV inhibitor in 2-colour print and 1-colour silk print and a metallic hot stamp for the product inscription and branding. Both bottles include white and black button dropper pipettes as closures.
“We’ve been working extensively on our packaging range with CPPC and are delighted we chose Croxsons as our production partner. Croxsons were committed to producing outstanding glass work and the results are excellent. We will certainly work with both CPPC and Croxsons again in the future,” commented James Scott, operations manager at OTO.
Alex Higgs, managing director at CPPC, added: “As a packaging and procurement consultant for premium brands, we are experts at sourcing the very best production partners. Croxsons were exactly the right fit for OTO and we worked closely, and with transparency, to get the level of primary packaging required for such a high-end project. It’s vital that communication, the sign-off process and input from the production partner are all aligned. That’s how you achieve the best results and a seamless process.”
Croxsons launched its home & beauty division early in 2021 to complement its existing core business in supplying glass bottle containers, closures and decoration to international food and beverage brands. Since then, the new division has provided brands in the sector with an unrivalled, fast-tracked NPD service and an engaging customer journey, ensuring that every project fully meets the brief and exceeds expectations.