The vibrant selection gift pack, comprising either 4 x 440ml cans, or 4 x 330ml cans, was created to showcase innovative beers from the brewer’s core range, including the iconic Disco King, an American pale ale and three popular Custard sweet ales in various unique flavours.
Turning Point Brew Co’s founders have seen a rapid expansion of their business, which was formed in 2017, particularly in online sales of house and special beers. In developing its gift pack concept, the brewery approached Durham Box with a loose idea, which the packaging manufacturer then converted into reality with a concept and samples. Basing the artwork on the playful design of the Disco King pale ale, the gift box was digitally printed through Durham Box’s Nozomi C18000, onto a clay-coated outer liner to give a vivid eye-catching look.
In addition to the gift packs, Durham Box also supply shipping boxes, printed on brown board in one-colour flexo in a shocking pink to ensure stand-out. The boxes use a crash lock base with tuck in top to assist in speeding up packing time on canning lines.
Turning Point Brew co-founder Cameron McQueen said: “We have been really impressed with Durham Box’s excellent packaging solutions and great customer service. Their digital print capabilities are perfect for our production, allowing us the opportunity to be proactive with selection box concepts and special releases where short runs are required. We found them to be really helpful in the design process and completely flexible in their approach.”
“Our offering is centred on providing a total packaging solution, whatever the requirement,” said Durham Box’s Paul Barker. “Whether you’re looking for 200 gift boxes, or 20,000, the investments we have made enable us to create eye-catching digital packaging for every conceivable application. With our extensive print facilities, we can maintain brand identity, or consider a disruption tactic to achieve greater visibility where needed.”