Easyfairs launches Packaging Innovations New York

Packaging Innovations, Europe’s largest series of primary and secondary packaging events, is teaming up with Pentawards, one of the most prestigious worldwide competitions exclusively devoted to packaging design, to deliver a new, intimate and cutting-edge event in New York, September 5-6, 2018.

The event will involve a format of hand-selected suppliers and exclusively-invited buyers, running alongside the Pentawards Conference and Pentawards Live, a global curation of award winning packaging design. This concept will bring together a mix of brands, design agencies, packaging manufacturers, material producers and innovators across all market sectors to learn, network, discover, collaborate and do business.

Easyfairs’ Packaging Innovations events have seen extensive growth since the launch of the first exhibition in Birmingham, 2006, it focuses on innovations in the design and production of packaging as well as materials and finishes, rather than the heavy machinery aspect of packaging. The company’s portfolio of packaging events, which covers brands such as Empack, Label&Print, Luxury Packaging, ADF, PCD and the Pentawards, now covers 38 events in 19 cities across 12 countries, and attracts over 85,000 visitors each year. As well as the New York edition, further global launches are planned for the brand in the coming years.

The Pentawards was acquired by Easyfairs in November, 2016, and are a worldwide competition exclusively dedicated to packaging design in all its forms. It honours the most cutting-edge and beautiful design in a high-class annual awards ceremony, taking place in Barcelona, 2017. Since its acquisition, Easyfairs has also launched the Pentawards Live exhibit at the Packaging Innovations shows around Europe and now New York and the Pentawards Conference: an exciting line-up of global award-winning packaging design gurus, pioneers and disruptors, who will share experiences and provide a vision of the future.

Located at the Metropolitan Pavilion, Manhattan, the show will take place alongside ADF (Aerosol Dispensing Forum) and PCD (Packaging of Perfume, Cosmetics and Design). ADF and PCD, which in 2018 will be exhibiting for its third year, is North America’s only dedicated event for the aerosol, dispensing, perfume and cosmetic packaging community, having launched in the US after a long successful history in Paris. As a niche event, it brings together a highly focused audience of packaging buyers primarily dedicated to aerosol and beauty packaging. The co-location of Packaging Innovations with ADF and PCD will facilitate a crossover of key buyers between the two shows.

James Drake-Brockman, divisional director for Packaging Innovations London, Birmingham and New York, commented, “We are delighted and excited to be launching Packaging Innovations in New York for 2018. Through our one-of-a-kind collaboration with the Pentawards, we have the opportunity to create a truly unique event to serve the North American packaging community. Our experience in Europe also gives us an invaluable level of expertise and heritage in this sector, plus, the collaboration with Pentawards enables us to deliver  powerful and high level of content that simply cannot be seen anywhere else!

“Since its launch in 2016, the ADF and PCD shows have been received with exceptional enthusiasm from the market in the US, so it is a natural extension for both brands.”