Carton manufacturer, Falconer Print & Packaging, has partnered with luxury skincare brand, OMALY, to deliver premium carton packaging for its debut seaweed-based product range, launched in October 2025.
OMALY combines generations of Irish coastal knowledge with modern formulation techniques, using hand-harvested Atlantic seaweed to create a seven-product skincare collection. With a positioning centred on natural efficacy and understated luxury, the brand required packaging that could reflect both its heritage and high-end appeal.
Working alongside branding consultancy, Propaganda, Falconer was appointed to produce folding cartons across the full range. Manufactured using Incada Excel with an uncoated outer, the packs incorporate metallic gold and deep ocean blue print, blind deboss detailing and a matt varnish finish, delivering a tactile and refined result. Crash-lock base construction ensures strength and consistency, with no raw edges, supporting both e-commerce distribution and physical retail environments.
Falconer supplied packaging across all seven SKUs, maintaining a cohesive visual identity while allowing individual products to stand out. The cartons have been designed to perform across OMALY’s evolving route to market, which began with a direct-to-consumer launch and is now expanding into spas and retail.
Ann-Marie O’Shea, founder of OMALY, said: “Falconer executed the vision for our packaging exactly as intended. From the outset, the team understood the importance of reflecting both our heritage and our premium positioning. Working alongside Propaganda, they have helped us create packaging that feels authentic while standing out in a competitive market.”
Colin Pow, Falconer’s sales director, added: “OMALY is a brand with a strong story and clear sense of purpose. Our role was to translate that into a packaging format that feels considered and high-quality at every touchpoint. The combination of uncoated material, subtle embellishment and structural integrity creates a pack that aligns with both the product and the brand’s long-term ambitions.”
West Yorkshire-based Falconer Print & Packaging manufactures decorative printed folding cartons for the pharmaceutical, cosmetic, drinks and spirits, giftware, healthcare, veterinary, petcare and luxury confectionery sectors. Incorporating high-quality, added-value finishes, combined with state-of-the-art equipment, the company has a reputation for delivering innovative packaging solutions and high-quality service.
For more information on Falconer visit here.
For the latest packaging news please visit: https://convertermag.com/category/latest-news/\
