Films make mark on emergency vehicles

With a carefully selected platform of five certified specialist converters, Lakeside Films is promoting specialist Avery Dennison products including micro-prismatic T-7500 MVP (maximum visual performance) reflective and fluorescent sheeting and HV 1302 REV metallised reflective films as practical, cost-effective solutions for emergency vehicle markings.

“The aim was to create a market awareness that there are real performance differences between products available in the emergency vehicle markings market and ultimately to convince the fleet managers of the police authorities that the Avery Dennison materials that we stock offer a better cost/performance ratio over the whole life of the vehicles,” explains MD Scott Horne.

Working with its certified converters, Lakeside Films created markings using the chosen Avery Dennison films for 12 emergency service vehicles and embarked on field trials of the materials.

“While the ultimate visual appearance and day/night-time visibility of the markings were what really interested the police authorities’ fleet managers, we were just as concerned to prove the Avery Dennison retro-reflective materials in terms of conversion, finishing, reflectivity values and resistance to water ingress”, continues Horne.

“The T-7500 MVP fluorescents and HV 1302 REV retroreflective films are high performance, micro-prismatic products, offering exceptional convenience and economy in conversion – and the only such products available for emergency vehicle markings.

“Omni-directional films mean that the chevron markings can be neatly ‘nested’ on the signshop plotter to save waste – 7-10% of material costs. Because there are no visually-dead spots in the films’ construction they are brighter once applied.

“These factors – including the use of an appropriate edge seal where required – are also part of the police specification. The fleet managers of both police authorities loved the end results both visually and in terms of the financial savings – and have switched material specification to Avery Dennison.”

Avery Dennison Graphics and Reflective Solutions

T: +31 (0)65 382 2601