Iran’s Asan Pack to enter label market with three MPS presses

Handshake by Mehrdad Nabatchian, owner of As an Pack, and by Wim van den Bosch, CEO of MP
Handshake by Mehrdad Nabatchian, owner of As an Pack, and by Wim van den Bosch, CEO of MP

MPS has confirmed a monumental sale of three presses to Asan Pack, one of the biggest producers of corrugated carton and package printing in Iran. With the addition of two MPS EB 370 and an EF 430 flexo presses to its extensive production facility, Asan Pack is set to enter a new market of label printing.

According to Wim van den Bosch, CEO of MPS, the sale was historic for both companies: “After years of economic sanctions, Iran is now the centre of attention for many multinational companies, and Asan Pack is responding to this demand. We are pleased to have been selected by Asan Pack as a partner for their three presses that will pave the way to new markets in narrow web print.”

Located in Qazvin, Asan Pack’s current operations are in a 45,000sq/m state-of-the-art factory with over 350 employees, and new facilities planned within the coming year. Producing 80,000 tons of corrugated cartons and 20,000 tons of cardboard packaging with multi-colour printing per year, Asan Pack has become a leading package production company in Iran, working with reputable brands such as Nestle, Danone, BAT (KENT), SONY and Samsung, in addition to many other well-known Iranian brands.

The two eight-colour EB presses for Asan Pack will be used to print labels and the 10-colour EF press will initially print shrink sleeves and wraparound flexible packaging. All presses have delam/relam units and the EF is also equipped with screen and double rewinder units for quick changeovers. With this product mix and press configuration, Asan Pack is equipped to provide a broad range of printing and converting requirements for its customers.

All three presses will be installed at Asan Pack in September, and four of its operators have already successfully completed MPS flexo training and received their certificate of completion. Mehrdad Nabatchian, CEO at Asan Pack, explained why the company chose MPS for all three presses: “All of our printing machinery is represented by top European brands, as we seek high standards in our production investments. We identified MPS as a reliable partner with superior technology, and they also offered a thorough training program for our operators who are new to flexo and the label printing process. We are excited to receive our new MPS presses and embark into the world of narrow web label printing.”