kp (Klöckner Pentaplast), rigid and flexible packaging and specialty film solution specialist, is celebrating success at the prestigious Flexible Packaging Association (FPA) Awards 2024, held at the Grand Hotel, Brighton, UK on 7th March 2024.
At the awards event, which is one of the most renowned in the foodservice packaging category, the judging panel awarded kp the winners award in the Marketing Campaign category. The award underlines kp’s commitment to driving bold innovation in pursuit of a more sustainable foodservice packaging industry.
kp took home the Winner Marketing Award for its Beating the Ban: kp Infinity TikTok campaign, targeting food-to-go vendors, and engaging with end users. The campaign saw a collaboration with influencer and food vendor, SpudMan, and totalled almost four million impressions.
Vincent Gass, VP Strategic Marketing & Innovation at kp, expressed delight at the company’s FPA Awards 2024 success, stating, “At kp, we’re working hard to push the foodservice packaging sector forward in new ways, and it’s fantastic to have the exemplary work of our team recognised in this way. The judging panel at the FPA Awards saw how we’re using our expertise in pursuit of a more sustainable and effective foodservice packaging supply chain, and we’ll be using our award win as a springboard for further progress. Our thanks of course go to our talented team, which continues to raise the quality bar throughout the foodservice packaging industry.”
To learn more about kp and its recyclable flexible packaging film products, please visit https://www.kpfilms.com/
