Label substrate helps reduce wastage

Avery Dennison has launched a self-adhesive label film that gives returnable bottles greater sustainability, differentiation and shelf impact. According to company testing, MultiCycle can withstand more than 30 product cycles, reducing the volume of label substrate used. This provides the same superior decoration options while helping to maintain or improve operational efficiency and bottom line of converters and end users.

“With an increasing global focus on resource management, consumers and other stakeholders will continue to place pressure on brand owners to find solutions that reduce the waste caused by returnable bottles,” says Jon Maley, vice president marketing at Avery Dennison Materials Group. “MultiCycle can reduce the environmental impact of relabeling and change the way the world thinks about the decoration of returnable bottles.”

The patent-pending permanent selfadhesive film label construction is resistant to the stresses a container is exposed to during its lifetime and can withstand the high-temperature caustic baths used during the bottle washing process.

Engineered with a sandwich construction so the printing ink is protected with an overlaminate, the long performance lifetime of MultiCycle reduces ink and energy consumption and transport movements. At the end of a bottle’s useful life, the labels can be processed similar to other filmic selfadhesive labels. Since the bottles can be labeled in-line, off-line or even off-site, beverage manufacturers can optimise line performance. Greater throughput and overall cost reductions are possible thanks to lower scrap rates and reduced cleanup time, leading to less production downtime.

By spreading label costs over multiple product lifecycles, designers will be able to add high impact shelf appeal effects using foil stamping and special metallic inks and holograms to create eye-catching labels.

“With these process improvements and design capabilities, MultiCycle technology enables converters of self-adhesive materials to compete favorably in the returnable category which has traditionally been decorated with wet glue labels,” concludes Maley.

Avery Dennison

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