Limited edition drink can shrink sleeve printed live at drupa

At drupa 2012 Color-Logic worked with HP to produce a commemorative energy drink can shrink sleeve demonstrating the technology expertise of both companies.

We demonstrated live how the Color-Logic process can produce striking effects on decorative drink cans using clear shrink sleeve material,” says Color-Logic director of sales and marketing Mark Geeves. “The shrink sleeves were printed on an HP Indigo WS6600 digital press. In just a few hours turnaround time from job creation to final product thousands of sleeved cans were produced – each unique and printed using variable data. The printed sleeve material was formed and seamed on a Karlville seamer. Color-Logic is pleased to have cooperated with HP in this effort.”