Linerless labels: a solution for today

Linerless pressure-sensitive labels are enjoying a resurgence of interest today in a packaging marketplace that is characterised by cost and environmental pressures hence the publication of The Linerless Label Market 2013 by AWA Alexander Watson Associates – an updated second edition of their market overview.   

While linerless labels remain a small part of the overall label and product decoration industry, cost and environmental pressures on prime labeling applications and growth in hand-held variable information label printers will certainly drive additional applications,” says vice president and senior consultant Jackie Marolda. “Opportunities exist throughout the value chain for suppliers of adhesives and facestocks as well as converters and end users to capitalise on this emerging sustainable labeling method.”

Eliminating the costs and waste/recycling issues related to label release liner, linerless labels nevertheless demand a different approach to coating, conversion and application and The Linerless Label Market 2013 provides a focused insight into the current technology platform in the context of its historical perspective and of the pressure-sensitive label market as a whole. It examines the expanding market segments where linerless labels are successfully used today, and assesses market demand, drivers, and emerging trends as well as issues and challenges for converters and users.  The report concludes with a review of extant technology and a directory of solutions providers, thus providing a readily-accessible market assessment for manufacturers, raw material suppliers, converters, and label users interested in the technology.