Multi Packaging Solutions launches wood veneer labels

Multi Packaging Solutions has introduced wood veneer labels with the launch of Jim Beam’s Limited Edition American Stillhouse Clermont Kentucky Bourbon Whiskey. Made from cherry veneer and digitally printed at Multi Packaging Solutions’ facility in Lansing, MI the labels evoke the iconic barrels in which the bourbon is aged.

“The prospect of making a label that would be a genuine wood material as opposed to a faux wood appearance has been of interest to us for quite some time,” comments Shawn Nevitt, printed packaging manager for Jim Beam. “The barrel aging process is so special and unique to bourbon making that a veneer label just seems to fit and MPS did a great job working with our R&D team on testing and matching our performance specifications.” “When Jim Beam asked us to explore the possibility of a pressure sensitive label made from wood veneer we were excited to take on the challenge,” comments vice president of marketing Erin Willigan. “Working with our developmental partners, our innovation team was able to achieve the aesthetic qualities and performance criteria Jim Beam was looking for.” The wood veneer labels are manufactured using a hardwood veneer backed with a thin film. The wood veneers are an ideal face stock material for labels and can accept a variety of pressure sensitive adhesives. Available in rolls and sheets, the labels can be applied to a variety of surfaces including glass, plastic, metal and rigid containers. The wood veneers can be laminated directly to paper, paperboard or film, allowing for a wide range of uses in folding cartons and marketing promotions.