Having previously worked at ULMA between 2016 and 2020, Mr Couldwell’s return to the business will involve focusing on expanding market share for the UK division and growing the brand in the food and medical sectors – solidifying ULMA’s position as a leading machinery manufacturer and supplier.
Commenting on his appointment, Mr Couldwell said: “I’m incredibly pleased to be returning to ULMA UK as managing director, taking over from my predecessor Chris Pickles. Chris has been an invaluable leader during his tenure, advancing the brand to one of the most recognisable and respected packaging machinery providers in the industry.
“I credit Chris as being the person who taught me what it takes to be an effective and diligent manager, providing me with the necessary skills to follow in his footsteps. From these foundations, my aim is to increase ULMA’s presence across the ‘bakery, meat, fresh produce and medical equipment sectors, concentrating on growing market share in these areas with our industry leading traysealer, thermoformer and flow pack wrapping machines.”
Mr Couldwell has already begun making his mark on the business, having now successfully filled all vacancies and added further support to the service and marketing department. Following this recruitment drive, Mr Couldwell is highly confident ULMA can continue to go from strength to strength offering its customers best possible service and market-leading machinery.
Mr Couldwell continued: “Having previously worked as a financial controller and regional sales manager at ULMA, I am extremely familiar with the business and know what moves and changes I want to make to continue growth. The newest members of our teams will allow us to expand our clientele and assist businesses in choosing the best machinery for their wants and needs. I intend to hit the ground running continue to build the ULMA brand as a leading food and medical packaging supplier.”