Packaging success stories unwrapped
Müller, Liberty, Nabeel Perfumes and Brand On Shelf (BOS) are just a handful of leading industry names that will be revealing their packaging success stories at Packaging Innovations and Luxury Packaging London 2015, which takes place at Olympia London on September 16 and 17.
The two-day event will host a prestigious line-up of packaging and print experts from all over the globe, packed full with real life stories, advice and innovative ideas. The Learnshops seminars will showcase a mix of experts, whose insight into the latest developments, technologies and research will be invaluable to visitors. Located at both the Brand Innovation Theatre and the Keynote Theatre, the free-to-attend sessions are sure to be a big hit live on the show floor.
Haulwen Nicholas, packaging development manager at Müller, will address ‘How do we find the next generation of packaging innovators?’ divulging how the sector can promote itself to a new generation of young professionals. Atty Hussein, operations director at Liberty London, will explain ‘How to use your packaging brand to make an impact on the high street, whilst retaining costs’.
Guy Douglass, managing director of BOS, one of the leading specialist packaging design consultancies, will be looking at ‘The power of packaging design’. Disclosing how brands can defend against the hostile on-line shopping environment and the power of the discounters’ copycat designs through the power of packaging design.
Douglass said: “As marketing channels continue to fragment and the rate of change in shopper behaviour continues to accelerate, the role of packaging as part of an FMCG brand’s marketing mix is becoming crucial. It’s the brand in the hand, working at the coalface to enable your brand to influence your consumer right through the product life cycle. Ignore it at your peril.”
In a blend of the two shows, innovation and luxury, Douglas Herbert at Nabeel Perfumes will be looking at ‘Innovation for the super-luxury market’.
In addition to the full Learnshops programme, the 2015 show boasts a packed exhibition hall full of over 170 leading international suppliers, plus more content than ever before with new show features, including The Live Design Challenge and The Great Innovation Debate, and the return of The Drinks and Beauty Symposiums.
For more information, visit the Packaging Innovations and Luxury Packaging London 2015 websites.