Recycling packaging waste starts young
PACKAGING GIANT Smurfit Kappa believes in ‘getting them young’, Its Recycling division set up a recycling paper bank and was given a touch of ‘flower power’ by hardworking volunteers and local children hoping to encourage recycling and deter fly tippers in a district of Birmingham, UK.
Children from local schools and playgroups contributed to a montage to brighten up the new paper and card recycling bank, which was installed in the district’s New Hope Community Park.
The project was led by the Nechells in Bloom group, made up of local residents and service providers which work alongside Birmingham City Council’s environmental wardens and street cleansing departments to improve the neighbourhoods around Nechells Ward.
The installation of the bin and the production of the floral montage covering were funded by Smurfit Kappa Recycling together with the local paper mill Smurfit Kappa SSK, in Mount Street where all of paper and card recycled by Birmingham’s residents through the blue box scheme and the Smurfit Kappa Recycling banks is taken for reprocessing.
SMURFIT KAPPA:
T: +44 (0) 1827 892100
E: mike.challans@smurfitkappa.co.uk