My Fabulosa exploded onto retail shelves in 2019 after the owner and managing director, James Sharpe, identified a gap in the disinfectant market for a greater variety of high performing disinfectant products. This ability to tap into consumer needs has seen the brand grow exponentially in its first years of operation, overtaking well-known brands.
To support consumer demand, My Fabulosa partnered with Robinson to meet its rapid growth requirements while providing a sustainable solution. The bottles are a custom-made 500ml round PET bottle which can be easily recycled through kerbside collection.
Mr Sharpe said: “The Robinson team has provided a streamlined packaging product that has run successfully from the first supply, eliminating the complexities and complications that come from sourcing different bottles from different suppliers. In fact, we have not needed to adjust our production lines in any way. Having a dependable, stable supply as well as dedicated capacity is critical in ensuring we achieve our growth aspirations. Robinson’s philosophy of supporting brands with dedicated production cells is a perfect fit for this ambition.”
My Fabulosa’s products are stocked in over 20 retailers across the UK from well-known retailers Asda, Aldi and Ocado to B&M and Fab Finds. They recently started exporting to Europe selling My Fabulosa products through B&M in France.