Eco glitter manufacturer, British company Ronald Britton Ltd, is set to significantly expand its certified fresh water biodegradable product offering with its new ‘Bioglitter SPARKLE GC’ technology.
The company launched the Bioglitter PURE product range in early 2019, marking a significant milestone, as it was the world’s first ‘TÜV Austria, OK biodegradable WATER’ certified glitter. This is the highest level of independent certification for fresh water biodegradability in the world; an achievement that still remains unequalled by any other glitter manufacturer.
The coating in the new Bioglitter SPARKLE GC products removes the acrylate plastic applied to the film, enabling the product to achieve the coveted fresh water biodegradable certification from TÜV.
Ronald Britton commercial director, Stephen Cotton said: “This is a significant step for us. Getting our Bioglitter SPARKLE product lines certified to this level of biodegradable performance is something we have been striving to achieve for some time now. It goes without saying [that] achieving the highest level of independent certification for fresh water biodegradability in the world is extremely difficult. We are so pleased to achieve this… it’s taken blood, sweat and tears!”
The new Bioglitter SPARKLE GC products will be available for decorative and craft markets in January 2021.
Ronald Britton technical director, Andrew Thompson said: “Being intimately involved in the glitter industry, we could not ignore the part plastic glitter plays in microplastic pollution, albeit a very small part in the overall context. We needed to tackle the problem and have been developing the Bioglitter range over almost a decade. We always thought it would be a long and complex task and we were not disappointed!”
With many so-called ‘eco glitters’ now on the market, Ronald Britton is working with high street brands to use the registered Bioglitter™ logo to effectively comminute to consumers that its products are made with genuine Bioglitter. Primark and Accessorize are two of many companies already using the logo on consumer products made with Bioglitter to great effect.
