Joining Rob Burgin, recently appointed managing director at the company, Mr Broderick will be responsible for the commercial functions across the organisation, liaising with customers, identifying key targets and managing the sales and customer service teams.
A key focus will be on tailoring CorrBoard’s offering to meet the changing needs of customers and reinforcing the business-to-business relationships that exist with packaging providers across the market.
Mr Broderick commented: “As an independent business, the opportunity to join the CorrBoard leadership team really appealed to me. While I can bring the experience I have from a global corporation to the role, I’m most looking forward to working with the team to mould and shape the business as we deliver a more customer-focused strategy.
“My priorities will be on cementing the relationships we have with our client base, increasing the number of customers we work with and focusing on delivering exceptional service. Longer-term, I hope to be a part of the team that makes us the number one go-to independent sheet supplier in the UK.”
Mr Burgin comments: “We know that Paul has the drive, determination and enthusiasm that we need to implement the changes required to take the business forward. The outlook is very positive, and we are all working to meet with some ambitious targets, not least becoming a market leading supplier.”