Sidel opens new office in Poland to serve Central and Eastern European customers

Sidel has opened a new office in Wrocław, Poland, to offer an improved service to customers in the Central and Eastern Europe area. Known for its global experience, the provider of production equipment and services for liquids in PET, can and glass is equally committed to ensuring genuine local sales and support as part of its continued efforts to build long-term business partnerships. The company’s Poland-based teams moved to the new office back in December.

This comes as part of Sidel’s commitment to better understand its customers’ products and the markets and value chains in which they operate. It provides the opportunity for more tailored solutions, combining technology, services and expertise to help producers to meet the specific requirements of the local market and its consumer trends.

Paweł Warszawski, sales director, Central and Eastern Europe, Russia & CIS for Sidel, said: “We are always looking to improve our offering to customers. This move to bigger premises will provide many benefits including the opportunity to offer an even better support service. We are looking forward to maintaining our high standards while accelerating our growth in Poland and throughout Central and Eastern Europe (CEE). Europe and Central Asia proved to be one of several regions in which we over-achieved order intake growth in 2016 and the relocation to this new facility provides an excellent foundation to develop our capabilities even further.”

In its search for additional growth in the CEE region, Sidel recognised Poland as one of the most dynamic prospects. The packaging market in the country is anticipating a CAGR (compound annual growth rate) of 4.4 per cent for drinks bottled in PET over the four-year period from 2016 to 2020, with glass and can forecast to grow respectively by 2.7 per cent and by one per cent over the same period. In the food, home and personal care market (FHPC), a CAGR of 1.6 per cent is forecast for PET packaging from 2016 to 2020.

Visitors to Sidel’s new premises in Wrocław will also be able to learn more about the company’s latest available packaging innovations, equipment and services. This includes Sidel Services Online, a web interface which enables fast online ordering of the company’s original spare parts. Originally introduced in Europe and Central Asia, where it continues to increase its uptake, the tool will be rolled out soon to other regions.