Spectra pioneer packaging with a purpose

Spectra has developed a range of products designed to give brands packaging with a purpose as part of its social responsibility initiative.

The UK based manufacturer recently introduced Illuminate, a print finish that glows brightly under ultraviolet light, yet isn’t easily visible under normal lighting conditions. This is suitable for brands seeking an anti-counterfeiting packaging solution

As well as Illuminate, Spectra has also introduced Touch, a tactile print solution that gives brands the opportunity to add Braille to its packaging. Dots can be printed directly onto the surface of the bottle using accurate control measures, which means the height of the Braille alphabet remains consistent throughout the packaging run without the need for custom tooling.

Jonathan Powell, sales director, Spectra, said, “We firmly believe packaging should not only look great, it should also make a difference to the end-user. These two offerings provide solutions that can make a difference with social responsibility in mind.”