Stamps with the smell and taste of chocolate

On 6 February the Belgium postal service bpost announced a series of five innovative postage stamps carrying both the smell and taste of chocolate. 

A limited edition of stamp sheets will be issued on 25 March to honour the different forms of the world famous Belgian chocolate.

The stamps are printed on UPM Raflatac’s Tropimatic Chocolate paper. The scent of chocolate comes from an aroma which has been added to the printing inks and the taste of dark chocolate is based on cocoa oil released from the gummed adhesive layer when the stamp is licked.

“These are the first stamps in the world that have a taste in addition to scent,” comments Pierre Leempoel, director of printing at bpost. “They are the result of close cooperation with partners from Belgium, Germany, the Netherlands and UPM Raflatac in Switzerland.”