Top-to-toe in the sleeve labelling market

The top-to-toe capability of sleeve labelling continues to prove that this relatively young technology is genuinely enhancing the value of brands. Not only does it offer extensive and eye-catching primary and secondary label space, it additionally provides real tamper-evidence, plus the ability to protect the consumer from injury due to container damage or breakage.  

For the eleventh year running, the sleeve labelling sector of the world’s packaging industry will come together at the AWA International Sleeve Label Conference and Exhibition 2017, taking place this year April 6-7 in Miami, Florida at the Hilton Miami Airport. The event represents a forum where experts in related specialist disciplines address key issues and opportunities for the industry, across the value chain and across the globe. As always, the conference program mirrors the state of this distinct and dynamic sector of the packaging industry, which encompasses its own stream of special film substrates, plus shrink/stretch, sealing, and application processing equipment.

Focusing this year on collaboration and growth as well as on the sleeve label’s key benefit: enhancing the value of brands, the program combines presentations, panel discussions, and interactive sessions with an exclusive facility tour for conference participants hosted by leading-edge converting machinery manufacturers to the industry Karlville Development Group. The formal agenda will be complemented by a supplier exhibition and extensive networking opportunities.

AWA Alexander Watson Associates will set the event’s context with an in-depth expert sleeve label market overview and, to partner the company’s extensive market research database, will conduct a live, on-the-spot industry survey with participants, creating a real-time snapshot and useful up-to-the-minute insights.

The panel discussions will bring together industry leaders to debate today’s and tomorrow’s business; developments in film technology; and shrink sleeve recycling. From mergers and acquisitions to technical developments in materials, inks, production, converting, containers, and environmental concerns, this year’s AWA International Sleeve Label Conference and Exhibition 2017 will provide a comprehensive analysis of this lively young sector of the packaging market.

A special feature of the program will be the presentation of the 2017 AWA Sleeve Label Awards. Winning entries are chosen by an independent panel of expert judges, and the competition, now in its third year, is expected as before to showcase, literally, the most outstanding achievements in an industry that is recognised for its innovation and graphic creativity.

The event this year is sponsored by a number of industry-leading companies, including Accraply, Eastman, Karlville, SKC, Taghleef Industries, and Verst Group Logistics.