Think thin to improve sustainability

Avery Dennison has launched its first comprehensive food labelling portfolio to focus on improved environmental sustainability. The thin materials provide converters access to a broad range of food labelling products that are more environmentally sustainable, use significantly thinner materials, boost productivity and maintain conversion and shelf performance when compared to conventional materials.

Now available in Europe, the new portfolio comprises six labelling laminates with a complete range of facestock choices. These include a topcoated direct thermal paper for courier/warehouse use; a nontopcoated version for Point of Sale; an economical MC Primecoat product for jars/bottles; a white semi-gloss paper for fresh packed meats/cheeses; and high clarity and high opacity polyethylene films for chilled/processed foods.

With environmental sustainability a key demand for many of Europe’s largest food manufacturers and retailers, the Thin Labelling Portfolio allows for substantial improvements in many areas.

For example, according to the company by conducting an Avery Dennison Greenprint assessment if the new MC Primecoat 70 product were used for relevant food labelling across Europe, the impact would result in a reduction in waste equivalent to what is produced from 750,000 households, energy consumption savings from 72,000 households and the reduced water consumption from 6000 households; it would save 4300 trees and reduce carbon emissions by an amount equal to 4400 cars.

“There is no doubt that thinner products are going to become the new standard specification and it is a priority for us to make sure that converters are able to maintain or improve productivity and support sustainability claims,” comments business development director Georg Mueller-Hof. “This new portfolio makes available thermal, paper and film materials that have better sustainability performance across the spectrum of food applications.”

Avery Dennison

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