Leading compostable packaging producer, Tipa has announced its expansion into the Italian market with an expert new hire.
Italy’s compostable materials market has boomed in recent years, as consumers continue to look for sustainable alternatives to conventional plastic.
Assobioplastiche found the amount of compostable packaging produced in Italy grew by more than 150% in just seven years, rising from 39,250 tons in 2012 to 101,000 tons in 2019; and demand continues.
Tipa’s available packaging solutions offer high-performance compostable films and laminates that perform like conventional plastic but can be disposed of using Italy’s existing composting infrastructure and decompose back into the soil just like organic waste.
Italy boasts more than 85 companies active in converting, with exports accounting for almost half of production. Tipa’s packaging is a ‘plug and play’ solution adapted for industry machinery and manufacturing practices and offers a solution that is fitted to existing packaging supply chains.
Annalisa Nissola joins Tipa as its first Italian sales director. She brings more than 10 years’ experience working in sales and business development within the packaging industry.
Ms Nissola will lead Tipa’s expansion into Italy, generating partnerships with players across the entire packaging supply chain transitioning to compostable packaging.
She said: “Italy is a world-leader in composting infrastructure and there is high consumer demand for compostable packaging. TIPA’s technology is primed to respond to this demand, and I am excited to work with Italy’s pioneering brands putting the planet first by transitioning to TIPA’s compostable packaging.”
Tipa CEO and co-founder Daphna Nissenbaum said: “TIPA is leading commercial developments and compostable solutions on a global scale, and expanding into the Italian market due to the readiness of its composting infrastructure and strategic geographic location. Annalisa brings a raft of expertise in sustainableflexible packaging that will be crucial to this expansion.”
David Newman, managing director of the BBIA and former general secretary of Assobioplastiche Italy said: “TIPA’s expansion into Italy couldn’t come at a better time. The Italian compostable materials market is skyrocketing and there is real demand for high-performance compostable materials that are genuinely sustainable and non-toxic.
“The rest of the world can learn a lot from Italy’s attitude towards compostable materials over the last decade. There is a real opportunity to enhance the quality of food waste collections, which account for more than 40% of all recycling in Italy, and slash plastic waste contaminating food waste collections on a global scale if governments follow Italy’s lead and introduce collections and composting infrastructure at scale.”
