UPAKOVKA 2012 – successful trade fair for E+L
The packaging industry in Russia is increasingly relying on control and inspection technology supplied by Erhardt+Leimer. This trend became very obvious during UPAKOVKA, the biggest Russian packaging show which is held in Moscow. Visitors were particularly attracted by the new graphical interface ELPAD and double-flash camera OM 4120.
According to Dirk Schroeder, E+L sales division manager print/paper/film, a lot of interesting new customers came to visit the stand and numerous contracts concluded even during the show, commenting: “We are now benefiting of our longstanding activities on the Russian market and our excellent customer contacts.”
The main trigger for the success has been the disproportionate rise in consumption in Russia which has an extremely positive impact on the Russian packaging industry. An opportunity which according to Dirk Schroeder has to be taken in order to further strengthen customer contacts and establish sustainable customer relationships. To this end, E+L attaches greatest importance on customer proximity.
Apart from E+L’s core business products of Flexowash, provider of cleaning equipment for anilox rollers and printing plates and AFS, supplier of corona stations, plasma systems and hot needle perforator machines have met with great interest.