UPM Raflatac’s Label Life concept recognised with award in China

Sharon Xiao receiving the 2015 GoldenBee CSR China Honor Roll Award in Beijing
Sharon Xiao receiving the 2015 GoldenBee CSR China Honor Roll Award in Beijing

UPM Raflatac has received the prestigious 2015 GoldenBee Corporate Social Responsibility China Honour Roll Award – as the only company in the label industry – in recognition of its commitment to sustainability, and particularly its Label Life concept.

Covering nine different award categories, the GoldenBee awards are given to companies who are at the forefront of sustainable business development in China. UPM Raflatac has been awarded with ‘The GoldenBee Customer Focus Award’ due to its alignment with the concept of responsible competitiveness promoted by GoldenBee CSR Consulting.

Based on the most comprehensive life cycle assessment (LCA) in the industry, UPM Raflatac’s Label Life tool delivers reliable and easy to understand information to help label printers and end-users make sustainable choices. The Label Life concept was first launched in Europe in 2013 and has since expanded to other markets. In 2015, it was introduced to Chinese customers and brand owners.

“Our holistic approach to sustainability is at the heart of our global Label Life concept,” said Kaisa Vainikka, global sustainability manager for UPM Raflatac. “The Label Life tool helps our customers understand the environmental performance of our label products during their entire life cycle in terms of carbon, water and energy, and the end-of-life impacts of liner recycling.”

Sharon Xiao, sustainability manager, UPM Raflatac Greater China, added: “Over the past decade, we have seen the vibrant development of CSR in China. We are delighted that our efforts are recognised by the GoldenBee CSR China Honour Roll in this important area. We will continue to work with customers and end-users to help them make sustainable choices.”

Hosted by the Chinese financial journal China WTO Tribune, the GoldenBee CSR China Honour Roll has been published since 2008 and supported by more than 2,500 companies since its launch. The 2015 awards were presented at the 11th International CSR Forum in Beijing, China on June 7.