User-friendly pressure-sensitive tape website

A user-friendly website that enables visitors to easily locate adhesives and pressure-sensitive tape solutions for virtually any product application has been launched by Avery Dennison Performance Tapes, a business unit of Avery Dennison Corporation.

The comprehensive web site ( allows OEMs, converters, contractors, distributors and end user customers to advance from the home page to a recommended adhesive or tape by navigating through just three screens. In-depth product technical information is available for engineers and designers looking to specify a product for an application.
“Finding an adhesive solution has never been easier,” says Sid Srivastava, global business director for Avery Dennison Performance Tapes, Industrial Segment. “First select your market application, such as ‘Automotive,’ then a specific application, such as ‘Foam and Fiber Bonding,’ and then choose from a comprehensive list of products specifically designed for that application.”
Site visitors can choose from 13 dedicated market applications, ranging from aerospace, mobile and handhelds to solar panels, building and construction, packaging and personal care. An advanced product finder allows visitors to select specific product attributes and application parameters to refine their product search.
The site features visually striking graphics and wide-ranging functionality. Its Quicklinks tab, for example, offers Finder menus for Automotive OEM Certifications, Distributors, and Sales Representatives and a regional Order Tracking System.
The Resource Center tab’s Education menu delivers Application Briefs and a Tape Selection Resource Guide. The Products tab offers menu selections for Tape Construction and Closure Solutions.
The site is equipped with a social media bar for sharing information with colleagues and a Contact Us button on every page that provides fast access to application assistance.
“We designed to meet the needs of our diverse adhesives and pressure-sensitive tapes customer base,” concludes Srivastava. “The site is a central global hub for detailed product and technical data that applies to applications spanning across a host of industries. Engineers, technicians and managers can turn to our site for in-depth product information, application solutions and advanced product selection capabilities.”