Wausau Paper unveils DublNature towel and tissue line

Wausau Paper has launched its Green Seal certified DublNature line of premium, plush, cloth-like towel and tissue products utilising 100% recycled fiber on the company’s recently completed ATMOS technology-enabled paper machine at Harrodsburg, Kentucky. Designed for both comfort and functionality, the products provide exceptional softness, strength, absorbency and brightness. 

DublNature is made from high-quality 100% recycled fibers and certified by Green Seal as environmentally preferable. DublNature products and their new upscale packaging are well suited to a wide range of applications and are targeted at businesses and institutions seeking the finest quality while supporting ‘green’ purchasing initiatives.

“The launch of our new DublNature line of products represents a milestone in capitalising on a first-of-a-kind technology investment, the largest capital investment in the history of our company,” comments president and CEO Henry C. Newell. “Like our engineering and construction team who delivered our Harrodsburg paper machine under budget, our product design, papermaking, converting and marketing teams are to be congratulated for delivering the new DublNature product family on a much-accelerated timeline.” Matthew L. Urmanski, senior vice president tissue adds: “a significant amount of credit goes to our highly engaged network of distributors. As our partners they have played a key role in our assessment of the market opportunity for a broader expression of premium towel and tissue products in the away-from-home market and in the product design process itself. The excitement that exists within our distributor community for these distinctive DublNature products is evident in their positive reactions, as is the anticipation that exists for the launch of our ultimate premium brand Artisan later this year.” “We applaud Wausau Paper for once again showing leadership in sustainability by achieving Green Seal certification for their ATMOS technology towel and tissue products,” says Dr Arthur Weissman, president and CEO of Green Seal. “Wausau’s application of this new technology not only meets our standard’s stringent performance, health, and environmental criteria — it also gives recycled paper products a look and feel not seen in the away-from-home market.”

Wausau Paper offers a complete line of towel, tissue, wiper, soap and dispensing systems.