WWP Beauty launches Zero+ Turnkey Collection with plastic-free, plant-based packaging

WWP Beauty, a full-service supplier to the global beauty industry, has launched a new suite of turnkey products with formulations and packaging that each address trends within the beauty space. The new Zero+ Collection features formulations that are clean, inclusive and multi-tasking, with packaging that is made from natural, renewable ingredients.

This zero plastic, plant-based packaging line was developed with the mission of offering solutions that align with WWP Beauty’s ‘6R’s of sustainability’. The Zero+ packaging collection closely represents ‘reduce, replace, respect and rebirth’ because it is responsibly and locally sourced from farm waste which does not interrupt the food chain supply and reduces its overall carbon footprint of the material and final component. Ultimately, this packaging helps promote a circular economy, reducing waste and using renewable resources.

Musa Dias, chief marketing officer of WWP Beauty said: “The Zero+ Collection was developed based on the concept that less is truly more, and that creating zero waste is in turn creating positive value for both the end-user and the environment.”