This zero plastic, plant-based packaging line was developed with the mission of offering solutions that align with WWP Beauty’s ‘6R’s of sustainability’. The Zero+ packaging collection closely represents ‘reduce, replace, respect and rebirth’ because it is responsibly and locally sourced from farm waste which does not interrupt the food chain supply and reduces its overall carbon footprint of the material and final component. Ultimately, this packaging helps promote a circular economy, reducing waste and using renewable resources.
Musa Dias, chief marketing officer of WWP Beauty said: “The Zero+ Collection was developed based on the concept that less is truly more, and that creating zero waste is in turn creating positive value for both the end-user and the environment.”
