The Pure Digital Show, which will take place in Amsterdam, has attracted support from some of the leading names in print technology including HP, Canon, Felix Schoeller, Mimaki, Tonejet and Sihl. Since the launch, the response has been strong as exhibition space is confirmed at the RAI, April 17-19, 2018.
Frazer Chesterman, co-founder, said, “The Pure Digital Show is a new digital print event that is designed for the creative industry and this is why we are gaining some impressive support. It is unique and indicative of a changing market where new events are needed to perform a new role. As with the InPrint Show, Pure Digital will bring new people and businesses together, creating fresh opportunities and markets for an industry under pressure to compete at the highest level.
“We are delighted that many of the leading names in the market are already supporting this event. They are participating because they recognise that to grow the demand for digital print we must inspire the creative industry. Digital printing still stands for less than three per cent of all print and this is because the creative industry is not exploiting its huge potential. Pure Digital will provide a forum and focus to improve on this.”
Terry Raghunath, business development manager for printed decorative applications, HP, said, “The growing demand for digital decor has been an inspiring trend, which HP is proud to be associated with. Linking to the continued rise of self-expression, short run and customised production, HP latex technology that enables digitally printed wallpaper is liberating designers, empowering creatives and delighting customers at the same time. We believe Pure Digital is a great new event that has the vision and a clear purpose to inspire the creative industry and HP is delighted to be a lead player in this event.”
The Pure Digital Show will be comprised of exhibitors, top-level speakers and live demonstrations of digital print applications. The event will show that digital print is a fast, flexible and dynamic media that deserves a place in the creative value chain. Pure Digital will give visitors access to exploit this digital technology to the greatest possible effect.
Co-founder, Marcus Timson, concluded, “In our research phase we spent time talking to agencies and brands and it is clear that traditional print machinery events don’t interest the creative community. For exhibitors, the process of exhibiting large machinery is too expensive and people are telling us that they really do not meet new people as the market has moved on and levelled out. Most printers know what digital can do for them. So, it is now time to take the message to key influencers.”
The Pure Digital Show will be hosting a webinar on September 22 focusing on digital wallpaper and more initiatives. To register for this webinar click here.