Avery Dennison uses science of thin to improve performance and increase sustainability

Avery Dennison Corporation has introduced a Prime Film Portfolio of BOPP and machine direction oriented (MDO) films, anchored with the new, proprietary S7000 adhesive that delivers excellent clarity, conformability for container squeeze and dispensing stiffness for high-speed converting and dispensing.

The portfolio consists of clear, white and metalised facestocks on PET liners. In particular, the new semi-conformable Global MDO constructions enhance product shelf appeal and perform without wrinkles or peeling on many squeezable containers while producing 40% less solid waste and requiring 37% less energy.

For more rigid containers, new BOPP products have been designed with S7000 to offer excellent performance in both converting and dispensing even as materials become thinner. The S7000 adhesive delivers 50% less ooze and best-in-class wet-out performance across the entire portfolio.

“Thin is not simple,” says film product line director Tina Hannan, Avery Dennison Label and Packaging Materials-North America. “Thinner constructions typically have trade-offs in ooze, dispensing and wet-out. However, with our focus on the science of thin we have created a portfolio that reduces the environmental impact while improving performance.”

The Prime Film Portfolio provides significant improvements in sustainable impact compared to similar films. When compared to the annual production of PE 85 using Avery Dennison GreenPrint, a life cycle assessment tool, Global MDO produces many environmental benefits including the saving of 6,943 barrels of oil; 1,225 trees; 378,792 gallons or 3 households worth of annual water use; 14,837,041 kWh or 1,275 households worth of annual electricity use; and 1,559 tons of solid waste or 690 households worth of annual waste; while 3,444 tons of CO2 or emissions from 675 cars would be eliminated.

These improvements were driven by 31% less material weight and the use of a thinner PET liner; greenhouse gas emissions are reduced by 22%.