Bobst UK & Ireland strengthens team to support new opportunities in labels

BOBST, one of the world’s leading suppliers of substrate processing, printing and converting equipment and services for the label, flexible packaging, folding carton and corrugated industries, has announced the appointment of Steve Lakin as sales manager for the label market in the UK and Ireland.

Joining BOBST, with almost 30 years’ experience in labels and packaging printing and converting, Mr Lakin will be responsible for digital, flexo and all-in-one combination digital/flexo machines.

BOBST region business director Craig Moran said: “Steve is joining us with many years’ experience and knowledge of the label printing industry. He brings fantastic skills to our organisation as we seek to take our customers on a journey with us to make label production better than ever through improved connectivity, digitalization, automation and sustainability.

“With a complete product portfolio, we see excellent opportunities in the UK & Ireland labels market and Steve’s appointment represents our commitment to help label converters to optimize their production floor. His new role will enable him to drive new levels of customer engagement and experience promote our unique printing solutions.”

Commenting on his appointment, Mr Lakin said: “The UK label market is set for the next step in its evolution, and I believe BOBST, with its innovative products and excellent service solutions, is best positioned to help printers find the right technology for the future. I look forward to working closely with customers to understand their needs, support their long-term ambitions and find new opportunities in order to generate success for all.”