European expansion

LABEL APEEL, the UK self-adhesive label specialist, reports a 20 percent growth in sales figures, especially in the beers, wines and spirits (BWS) market and an expansion of its operations into Europe.

The move into the new territory comes just two years after Label Apeel acquired competitor Label Studio, and is the result of ongoing negotiations with bottling plants and wineries in the highly-competitive German BWS sector.

According to managing director, Stuart Kellock, Label Apeel’s accelerated growth is due in no small part to fast delivery. He says: “Our overseas clients have come to realise that we can deliver faster to them than even similar companies in their own country.

Our free label design service offers added value, which is vital when dealing with breweries and micro breweries. We’ve also found clients are impressed by our ability to provide labelling solutions that help to sell and solve client problems rather than simply providing the cheapest labels.”

Once such client is BBH, which hired Label Apeel to develop labels for its new Premium Mainstream ‘NV Absinthe Verte’ range. This has been launched in the EU and across the USA – winning a Gold Medal at the 2010 San Francisco World Spirit Competition.


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