Label Summit Africa hailed a “huge success”
The inaugural Label Summit Africa has been hailed a huge success after more than 300 senior delegates including converters, brand owners and label designers attended the event held in Cape Town in March. The program brought new ideas of how to do business across the wider continent to the forefront. The keynote address given by Jay Gouliard of Avery Dennison Label and Packaging
Materials looked at the opportunities and benefits offered by eco labels and packaging while showing that increasing sustainability can maximise profitability
Dr Adrian Steele of Mercian Labels Group presented a case study on how online marketing transformed a short run label printing business model.
Hewlett-Packard Indigo’s Christian Menegon and Grant Watson from Rotolabel outlined the benefits of digital technologies.
Designed to look at fresh ways of doing business, the summit included well attended panel discussions. The printer panel. for example, addressed the challenges and opportunities facing label converters and examined the requirements of export markets for global competitiveness.
“Label Summit Africa 2012 has far exceeded our expectations,” comments Labelexpo managing director Roger Pellow. “Delegate and exhibitor feedback has been extremely positive particularly about the content and choice of venue. The event brought the whole supply chain and label industry together with around 15% delegates being brand designers or owners.”