Spooner expands presence in China

To develop its market in the world’s fastest growing economy, Spooner has taken steps to develop its presence in Shanghai, China. The company’s new representative Ruben Liu is responsible for handling existing accounts in China in addition to developing strategies to expand the customer base in the paper, converting and non-wovens industries in China and across Asia.

“Spooner is a global company and we are dedicated to providing a local point of contact for our customers with understanding of their culture, needs and values,” says director Steve Newell. “Ruben will fulfil a number of functions, providing support to the growing number of customers we have in China and helping us expand our presence in the region.”

Spooner manufactures bespoke ovens, dryers, coolers and Air Turns and has its main engineering and manufacturing site at the company’s headquarters in West Yorkshire, UK. The establishment of a presence in China confirms the company’s intentions to take advantage of the opportunities presented by the continued growth of the Far Eastern economies.

Spooner has secured the office services of the China-Britain Business Council (CBBC) in Shanghai via the Launchpad Scheme.

“The CBBC has given us considerable assistance in growing Spooner’s presence in China and will continue to support us as we develop across Asia,” concludes Newell.

“Their knowledge of China and their established business network has been invaluable to us as we have embarked upon this new venture.”


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