The Label Makers support Slingsby Gin’s RTD canned category launch
Bradford-based, The Label Makers has recently produced a series of can labels for the launch of Slingsby Gin’s ultra-premium RTD range.
The ongoing popularity of the ready-to-drink (RTD) category has created expansion opportunities resulting in the release of its Slingsby Spritz and Slingsby Solo gin & tonic offerings. The new products feature the Harrogate brand’s most popular signature flavours, packaged in lightweight cans.
For decoration, labels were used rather than a printed can, thereby allowing them the flexibility to launch each product and achieve a high level of individuality and uniqueness. Having recently entered the RTD canned category, Slingsby opted for this route as a cost-effective launch platform before committing to the MOQs required for a printed can.
“We’ve seen a huge amount of innovation in labels over the years, and this route allows us to select high-quality stock and add embellishments to align with the premium nature of Slingsby,” said Spirit of Harrogate marketing manager Amy Mcleod.
In producing the labels, Slingsby used Skipton-based ‘the fabl’ to craft the designs and label manufacturer, The Label Makers provided the print and finishing know-how to create the end product. Having applied multiple finishes, including a tactile embellishment, The Label Makers achieved specific brand pantones and created bespoke metallic colours, thereby ensuring that the outcome was fully in keeping with Slingsby’s family of products.
Ms Mcleod added: “As always, The Label Makers team were fantastic in helping us choose the right solution from our initial concepts right through to press. They provided valuable guidance on stock finish and embellishments and also worked to our budgets throughout the project. We’re really pleased with the end result.”